How do you know which product or service to buy?
There are so many brands. So many retailers. So many details, offers, tricks, techs, ticks and tocks. So what do you do?
You google it. You read the reviews. You see that expert_man89 rated one thing 2 stars better than the other. Your read that funnybunny’s life was changed, but not only because of that product or service. You drudge through 5 invites to join the illuminati, a random rant against capitalism and a touching plea for money to buy medicine for a sick child. And then, after all that, you make an informed decision. You buy whatever it is you wanted.
You receive a rubber chicken, which was not what you paid $300 for.
Source: www.amazon.com (and it’s like $5)
This is one of many problems you could face in an online business environment. Paranoid or simply sceptical, you are always questioning the trustworthiness of what you find on the internet. Of course, there are plenty of apps, sites, forums and platforms that offer reviews from trusted sources, but those can be altered. Spam, pay-for-review, asking your dad to rate your product well; all this, and more, is waiting in the shadows.
The biggest issue, therefore, is figuring out what to trust. The company website is going to be biased, obviously. User reviews are only as trustworthy as the users themselves- unless you’ve had dealings with them before, you’re getting no guarantees. A random comparison blog or review site could be employed by either the company or the competition.
It's not a battle lost in advance, though. There are forums, blogs, communities of people dedicated to giving you an honest review, with an in-depth analysis. Once you find somebody you can trust, stick to them. Industry experts or influencers can swing either way, but they’re also bound to be consistent: if they say they hate something once, they need to stick to that opinion for the sake of their public.
In any case, make sure that you exhaust all potential sources of information. Read the site. Read some user reviews. Read an article that mentions the product, service or company you are looking at. Yes, it will take some time, but at least you’ll be sure of the trustworthiness of what you learn. You also get the added insight of online presence: if the company is only available on social media and does not offer a website, physical address or certification, run for the hills.
WaySeven offers all clients the opportunity to meet via skype, as well as explore the company's social media presence and profiles on freelancing and professional platforms. When it comes to digital transparency, there’s really no further step to take – until standard practice includes face scanning as part of a business transaction.
Homer Simpson said it best: “It takes two to lie – one to lie, and one to listen”. Don’t be the one to listen.